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Testimonials for The Art of Pricing |
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| “A lighthearted, anecdotal, but theoretically sophisticated primer on pricing, highly personal and readable, with abundant illustrations.” |
| – Alfred E.
Kahn, Robert Julius Thorne Professor of Political Economy, Emeritus, at Cornell University, and former chairman of the Civil Aeronautics Board |
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| “Rafi Mohammed provides a win-win pricing solution for both businesses and consumers. The pricing strategies that he advocates help companies rightfully profit from their entrepreneurial activities and, just as important, benefit customers by offering a variety of purchasing options. The Art of Pricing is a 'must read' for every manager; it will help you better serve your customers as well as make you more money.” |
| – Irving
Azoff, CEO, Frontline Management |
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| “In a thoroughly engaging manner, Rafi Mohammed describes how relatively simple changes in price can unleash tremendous profit potential in virtually any company. This book is richly illustrated with stories that show how pricing is as much disciplined science as art, and that masters of this discipline can reap profit while delighting customers. Rafi Mohammed is the 'da Vinci' of pricing!” |
| − Robert G.
Cross, Chairman and CEO of Revenue Analytics and author of Revenue Management |
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| "Companies big and small struggle to appropriately price products and services. Rafi Mohammed provides a road map for relatively uncharted territory. With an engaging style and numerous real-life examples, Rafi makes a tough subject accessible” |
| – Heather
Myers, Senior Vice President, Strategic Planning
and Business Development, Scholastic |
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| “Rafi Mohammed’s pricing strategy has broad application, creating a new call-to-arms for businesses. Diverse corporate segments from consumer products to entertainment can benefit from Mohammed’s approach and extract new value from their products.” |
| − John
Mass, Executive Vice President, William Morris Agency |
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| [Return to Top] |
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| << Critical Praise |
About the Author
>> |
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| Rafi Mohammed is the “da Vinci” of Pricing. |
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