Which Book is Best?
So why two pricing strategy books? The key reason is to address two different audiences.
The Art of Pricing is the perfect introduction for everyone who is interested in pricing for profit and growth. The writing style is passionate and at times humorous - making for a fun, yet practical, read. It provides actionable insights and strategies. The Art of Pricing creates a foundation of knowledge that enables the many people in a company who touch (and are interested in) pricing strategy to better capitalize on this often underutilized business strategy.
If you're looking for a deeper dive into pricing - a logical step for some after reading The Art of Pricing - this is why I wrote The 1% Windfall. 1% provides a more structured framework - a blueprint - to price for profit and growth.
Or, of course...you can't go wrong buying both!
The Art of Pricing and The 1% Windfall are the only pricing strategy books to have ever received critical praise by the national media.