The Art of Pricing

In The Art of Pricing, Rafi Mohammed, a leading expert on pricing strategy, reveals:

• The astonishing impact that small changes to a pricing strategy can have on the bottom line
• How the right pricing strategy can boost profits and grow your customer base
• Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base
• Why the art of pricing involves understanding and capitalizing on the simple fact that different customer segments are willing to pay different prices for the same product
• Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision