Testimonials for The 1% Windfall
"This breakthrough 'how to' book offers a practical and comprehensive framework that shows companies how to use price to drive profits from diverse customer segments in offensive and defensive (recession, inflation, and new competitor) situations."
- Richard Spaulding, Member of the Board of Directors, Scholastic Corporation
"A valuable insight into the strategic importance of pricing."
- Peter W. Olson, Senior Lecturer at Harvard Business School and Former Chairman and CEO of Random House
"Pricing volatility will likely be the greatest challenge management will face in the next decade. Rafi Mohammed provides pricing guidance that equips readers to successfully navigate and profit in these uncertain times."
- George Stalk, Senior Advisor and Fellow at The Boston Consulting Group
"Rafi Mohammed uses insightful real-world examples to show how small changes in a company's pricing tactics can lead to big profits. You will profit from this book - and enjoy every minute reading it!"
- Michael R. Baye, Bert Elwert Professor of Business Economics at Indiana University & the Former Director of the Bureau of Economics at the Federal Trade Commission
"This is a rich resource for not-for-profits. Rafi Mohammed shows how smart pricing tactics can distribute educational and cultural benefits as widely as possible, yet still balance the books. It will change the way you think about pricing."
- Joseph C. Thompson, Director, Massachusetts Museum of Contemporary Art
Testimonials for The Art of Pricing
"A lighthearted, anecdotal, but theoretically sophisticated primer on pricing, highly personal and readable, with abundant illustrations."
- Alfred E. Kahn, Robert Julius Thorne Professor of Political Economy, Emeritus, at Cornell University, and former chairman of the Civil Aeronautics Board
"Rafi Mohammed provides a win-win pricing solution for both businesses and consumers. The pricing strategies that he advocates help companies rightfully profit from their entrepreneurial activities and, just as important, benefit customers by offering a variety of purchasing options. The Art of Pricing is a 'must read' for every manager; it will help you better serve your customers as well as make you more money."
- Irving Azoff, CEO of TicketMaster and CEO of Frontline Management
"In a thoroughly engaging manner, Rafi Mohammed describes how relatively simple changes in price can unleash tremendous profit potential in virtually any company. This book is richly illustrated with stories that show how pricing is as much disciplined science as art, and that masters of this discipline can reap profit while delighting customers. Rafi Mohammed is the 'da Vinci' of pricing!"
- Robert G. Cross, Chairman and CEO of Revenue Analytics and author of Revenue Management
"Companies big and small struggle to appropriately price products and services. Rafi Mohammed provides a road map for relatively uncharted territory. With an engaging style and numerous real-life examples, Rafi makes a tough subject accessible"
- Heather Myers, Senior Vice President, Strategic Planning and Business Development, Scholastic
"Rafi Mohammed's pricing strategy has broad application, creating a new call-to-arms for businesses. Diverse corporate segments from consumer products to entertainment can benefit from Mohammed's approach and extract new value from their products."
- John Mass, Executive Vice President, William Morris Agency
