Pricing for Profits and Growth:
It's as simple as:
- 2 concepts
- 3 strategies


New Pricing Book: Late 2009

High Performance’s Value Decoder Analysis

Price and Availability of Substitutes

$25,000

+ price of closest competitor: $25,000

Characteristics Relative to Competitors

$1,000

+ for faster acceleration: $1500
+ for style: $1000 
- for interior noise: ($500)
- less accident protection ($1000)

Income 

$500

+ for tax credits: $500

Price Changes of Related Products

$1,500

+ for gas price increases: $1,500

Market Environment

$2,500

+ for being a Hollywood “it” car: $2,500

New Price $30,500
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