January 2007

January 31st, 2007
Bob Seger…I Loved Your Concert and Learned From Your Pricing Strategy!

January 29th, 2007
Momofuko Ando (Inventor of Ramen Noodles) R.I.P. – Your “10 for $2” Pricing Strategy Will Live Forever!

January 26th, 2007
Insuring Your Airline Ticket Price Will Not Rise: An Attractive Idea, But the Devil is in the Details.

January 24th, 2007
$2.6 million for a 30 Second Super Bowl Advertisement…The Best Bargain in Marketing!

January 22nd, 2007
Pizza for Pesos: A Good Segment Based Pricing Strategy…Minus the Death Threats of Course

January 19th, 2007
How does Kodak Plan to Enter the Crowded Inkjet Printer Market? With a Price Cut of Course!

January 18th, 2007
OK...So When Should You Offer a Mixed Bundling Price Strategy?

January 16th, 2007
Interested in Mixed Bundling? I Think You Are Being Misled By the Experts!

January 12th, 2007
It’s Hard for Me to Say This, But Sometimes It Isn’t All About Pricing!

January 10th, 2007
Start Standing Up and Profit from the Value You Create!

January 9th, 2007
Yes, You Can Start Uncovering Your Hidden Profits Today: Here’s An Example

January 5th, 2007
Abbott Laboratories: You Definitely Understand the Value Decoder

January 4th, 2007
Reader Question: Rafi, Can You Please Elaborate on the Value Decoder?

January 3th, 2007
A Memo to TiVo: Please! Please! Please! …Use the Value Decoder