Now Available: The Art of Pricing – New Edition
I’m pleased to let you know that I’ve written a revised edition of The Art of Pricing. This book is a perfect introduction for the many people in a company who are interested in pricing strategy – including marketing, managers, salesforce, general managers, finance, research & development, and CEO/CFO. Illustrated with a variety of interesting examples and written with a touch of humor, The Art of Pricing provides practical guidance to anyone who is interested in pricing.
Reflecting my mission to make pricing accessible for everyone, The Art of Pricing (and The 1% Windfall) are the only pricing strategy books to have ever received critical praise from the national media. Please consider picking up a copy for yourself and a colleague (…or two).
Also, please note that a few changes have been made to this website. In particular, the article archive listings now makes it easy to scan past articles to see if there’s one of interest to you. In doing a count, I was surprised to discover that I’ve written over 330 pieces since I started in late 2006!
Thank you, as always, for dropping by to read my articles!
