Is Price Profiling the Future of Web Retail?

Posted on October 20th, 2017 (0 Comments)

This is one of the most interesting articles that I’ve written…

How many of you have ever felt a little suspicious that web prices are changing on you. Well, that’s exactly what happened to me recently when I was looking at air/hotel packages to New York City on the Orbitz app on my iPhone. The web price was $117 higher!

Please check out my latest article for the Harvard Business Review where I discuss price profiling, whether “electronic haggling” will be routine on the web, and the ethics of personalized pricing.