Understanding J.C. Penney's Risky New Pricing Strategy

Posted on January 30th, 2012 (0 Comments)

Last week J.C. Penney made a media splash with its new Fair and Square Every Day pricing strategy. Apple Store Svengali Ron Johnson has made pricing a lynchpin strategy for the revitalization of J.C. Penney.

Please check out my latest blog on this pricing strategy on the Harvard Business Review site. As always, your comments will be much appreciated!