Rafi Mohammed, Ph.D.

Thought Leadership and Consulting Excellence

Rafi Mohammed has been working on pricing issues for over 25 years. He is the founder of Culture of Profit, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategies.

Rafi is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow (HarperBusiness), which provides a blueprint for managers to create a comprehensive pricing strategy. His first pricing strategy book, The Art of Pricing (originally published by Crown Business), has been translated into seven foreign languages. Rafi has written 98 articles on innovative pricing strategies for the Harvard Business Review. One of his most popular articles is "The Good-Better-Best Approach to Pricing," which was published in the September/October 2018 HBR magazine. His new feature article titled "It's Time to Try Bundled Pricing" was published in the September/October 2025 Harvard Business Review Magazine.

Rafi is a frequent commentator and contributor on pricing strategy issues to the media including CNN, Bloomberg Business Television, CNBC, Fox Business News, Today Show, National Public Radio, New York Times, Wall Street Journal, and BusinessWeek. He wrote two opinion pieces on pricing for the Wall Street Journal.

Rafi's research has focused on bundling, one of the most popular yet least understood pricing tactics. This research was published in the Rand Journal of Economics. Rafi has also worked on pricing issues at the FCC during the telecommunications deregulation, National Economic Research Associates (NERA), and Monitor Group.

Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.). Rafi is an avid Bruce Springsteen fan.