It’s Time to Try Bundled Pricing

I am pleased to share my new feature article that is in the September/October issue of the Harvard Business Review magazine (click here for the piece).

In this era of inflation fatigue, consumers are looking for value. A well-thought-out bundling strategy can better serve customers and boost your profits.

Please check out my article and let me know what you think!

Posted on October 9th, 2025 (0 Comments)

Rethink Your Pricing Strategies Amid Economic Uncertainty

HBR on Strategy rereleased a 2020 IdeaCast podcast that I did during Covid. While the cause of today’s uncertainty is different, the strategies remain the same. Click here to check out HBR on Strategy.

P.S. Please check out my new video on the homepage. 

Posted on May 29th, 2025 (0 Comments)

Create an Effective Pricing Counterpunch to Tariffs

Today’s tariff situation is in such a flux – please check out my new Harvard Business Review article that highlights how to redesign your pricing strategy.

As always, thank you for reading my blogs. Teaser: A big new article is on the horizon.

Posted on April 25th, 2025 (0 Comments)