New HBR Article: The Art of Discounting

I am pleased to share my new Harvard Business Review article titled, “The Art of Discounting” (click here for the article).

My central point is that managers often view discounts as a white flag surrender that their current price is not attracting enough customers. In contrast, a well-thought-out discounting strategy can activate dormant customers, generating new profits and growth.

As always, thank you for reading!

Posted on May 5th, 2026 (0 Comments)

It’s Time to Try Bundled Pricing

I am pleased to share my new feature article that is in the September/October issue of the Harvard Business Review magazine (click here for the piece).

In this era of inflation fatigue, consumers are looking for value. A well-thought-out bundling strategy can better serve customers and boost your profits.

Please check out my article and let me know what you think!

Posted on October 9th, 2025 (0 Comments)

Rethink Your Pricing Strategies Amid Economic Uncertainty

HBR on Strategy rereleased a 2020 IdeaCast podcast that I did during Covid. While the cause of today’s uncertainty is different, the strategies remain the same. Click here to check out HBR on Strategy.

P.S. Please check out my new video on the homepage. 

Posted on May 29th, 2025 (0 Comments)