Should You Raise Prices This Summer?

There are a myriad of reasons to consider raising your prices this summer.

Before doing so, please check out my latest digital article for the Harvard Business Review that provides tips to consider.

Posted on June 23th, 2021 (0 Comments)

What B2B Companies Get Wrong About Volume Discounts

Who knew that volume discounts can be so profitable? 7-Eleven’s Big Gulp strategy increased its fountain drinks by close to 100% and now Big Gulps represent close to 10% of income at some locations.

One of the most misused tactics in pricing is volume discounting. Please check out my latest digital article for the Harvard Business Review for tips on how to improve your volume discounting strategy.

As always, thank you for reading!

Posted on October 8th, 2020 (0 Comments)

Pricing Strategy for Uncertain Times

Today...implementing the “right” pricing strategy is more important for companies than ever. Please check out my HBR IdeaCast interview that provides tips on how to successfully navigate through these challenging times.

As always, thank you for reading (and listening) – and stay safe!

Posted on July 7th, 2020 (0 Comments)