What I Learned from One of the World’s Foremost Product Pricing Expert
Hello All, Apologies for the lower number than usual of blog posts – I’m currently working on a new book that will be published in June 2021.
In the meantime, I would like to share feedback from a client. It’s rare for clients to admit that they are using a pricing consultant let alone review them in public. I’m very grateful to Ali Rahimtula of Cue Ball Capital for taking the time to do so and his generous comments. Please check out Ali’s blog post titled: What I Learned from One of the World’s Foremost Product Pricing Expert.
As always, thank you for reading!
Posted on February 19th, 2020 (0 Comments)
If Hollywood is So Creative, Why are Streaming Services Pricing Plans So Boring?
Streaming services are the big rage…got it! Here’s the problem – instead of aggregating and creating discounted bundles. Instead, each streaming services is selling “take it all or nothing” deals. Cobbling together a few services to watch favorite shows will be pricey.
Please check out my latest Harvard Business Review article that argues that streaming services need to put a little more thought into their pricing strategies and provide more affordable options.
As always, thank you for reading (blogs have been slow this year as I’m writing a new book).
Posted on November 12th, 2019 (0 Comments)
Resort Fees – and other Bait & Surcharge Schemes – Should be Banned
Tacking on hidden mandatory surcharges are becoming increasingly popular in pricing. I just realized that Sprint charges me an unadvertised (and inescapable) $5 administrative fee every month. Comcast is adding unadvertised “franchise fees” to my cable bill. And don’t get me started on restaurants that add a 3% “kitchen appreciation fee” as a line item to the check.
Please check out my latest article for the Harvard Business Review which posits that the only reason for these hidden mandatory surcharges is to deceive customers…and this practice should be banned.
Posted on February 26th, 2019 (0 Comments)
