Browse Article Archives

Stop Blaming Ticketmaster for High Prices

Pricing: A Surprising Super Power

New Harvard Business Review Magazine Article: Expand Your Pricing Paradigm

Pricing Lesson from Bruce Springsteen

Should You Raise Prices This Summer?

What B2B Companies Get Wrong About Volume Discounts

Pricing Strategy for Uncertain Times

Restaurants Must Lower Prices to Survive

What I Learned from One of the World’s Foremost Product Pricing Expert

If Hollywood is So Creative, Why are Streaming Services Pricing Plans So Boring?

Resort Fees – and other Bait & Surcharge Schemes – Should be Banned

Netflix's Price Increase Should Concern Investors

Good-Better-Best Feature Article in Sept/Oct Harvard Business Review Magazine

Is Price Profiling the Future of Web Retail?

The Psychology Behind the iPhone X’s $999 Price

Social Media is Pushing Down Prices of Essential Products During Natural Disasters

Now Available: The Art of Pricing – New Edition

The Root Cause of the United Airlines Incident is a Govt Pricing Regulation

The Upside of No-Frills Pricing

How Retailers Should Think About Online vs. In-Store Pricing

Retailers’ Holiday Strategy Doesn’t Have to be “Discount Everything”

How a Pricing Expert Gets the Best Deal on Hotels

Amazon's New "In Jeff We Trust" Pricing Strategy

Wall Street Journal Op-Ed: The Trick to Taking on Ticket-Buying Bots

Interesting in Seeing Hamilton? It's Going to Cost You...

Uber's New "Tony Soprano-Like" Tipping Policy

Wall Street Journal Op Ed: Budget Fliers Should Love Airline Fees

HBR Digital Article: Are You Really Getting a Discount or Is It Just a Pricing Trick?

Cheap Drugs from Canada Won’t Reduce U.S. Drug Prices

You Can Charge Women More, but Should You?

What America's Best BBQ Joint Can Teach You About Pricing

How Wal-Mart Can Compete Online

Bed Bath & Beyond's Persistent Coupons and the Return of Thrifty Consumers

Why Apple’s New iPhone Upgrade Plan is Driving Growth

It's Time to Rein in Exorbitant Pharmaceutical Prices

Whole Foods Needs a More Consistent Pricing Message

The Problem with's Pricing Model

The Logic Behind Amazon's Prime Day

Of Course Disney Should Use Surge Pricing at Its Theme Parks

The Apple Watch's Big Pricing Problem

Price-Sensitive Customers Will Tolerate Uncertainty

The Taxi Industry Can Innovate, Too

Falling Prices Don't Make OPEC Irrelevant

Why It's Fair to Save a Parking Spot...For a Price

Regulation is Hurting Cabs and Helping Uber

Adding Fees that Customers Won't Hate

Whole Foods Market Needs More Than Price Tinkering

The Art of Raising Prices: Lessons from Amazon Prime

Why Uber Needs Clearer Pricing

Amazon Should Unbundle Prime

T-Mobile Hasn't Incited a Price War...Yet

Uber's Price Gouging is the Future of Business

How Black Friday Lost Its Mojo

Southwest May Start Charging for Baggage, and that's a Good Thing

Red Sox Game 6: The Highest Ticket Prices Ever for a World Series

When It's Wise to Offer Volume Discounts

Stop Being Fooled by List Prices

Apple's iPhone Pricing Strategy: Good, Not Great

John McCain's A La Carte Cable TV Bill is Anti-Capitalist

The Problem with Price Gouging Laws

Microsoft Blew It on the Price of Xbox One

Brick and Mortars (Still) Can't Beat the Web on Price

Ain't Too Proud to Beg: Pricing Lessons from the Rolling Stones

Solving the $100,000 Cancer Drug Problem

With Ron Johnson Out, What Should J.C. Penney Do Now?

Why Baseball Seats Should Be Priced Like Airline Tickets

Restaurant Week as a Crash Course in Discounting

Will J.C. Penney Survive?

After a Blizzard, What's the Fair Price for a Shovel?

Why Good-Better-Best Prices Are So Effective

Is Target's Price Matching Policy a Mistake?

Included in the HBR's 33 Blog Posts You Should Read Before 2013 List

Why Online Retailers' New Pricing Strategy Will Backfire

How to Save Groupon

Why Rebates Encourage Tax Evasion

Why Price Match Guarantees Can Be Bad for Consumers

The Logic Behind E-Tailers' Mercurial Pricing

In Search of the Ideal Groupon Discount

How to Find Out What Customers Will Pay

Pricing Lessons from New England's Lobster Glut

Should Internet Retailers Discriminate Against Customers?

Use Pricing Strategy to Boost Sales

Loyalty Programs Can be Bad for Business

J.C. Penney: Ditch the Risky Pricing Strategy

Lessons from a New York City Pizza Price War

Can One Bank's Leasing Program Boost the Economy?

Why Consumer Reports is Wrong About Extended Warranties

Should Cinemas Raise Prices for Oscar-Winning Movies?

Don't Let Customers Freak Out Over Price Increases

Understanding J.C. Penney's Risky New Pricing Strategy

Are Publishers Becoming Too Greedy With Their Ebook Prices?

How Price Can Help You Succeed with Your New Year's Resolution

Amazon's Price Comparison App: Smart Business or Predatory?

Black Friday 2011 - Advantage Retailers

Why Investors Who Bought Groupon's IPO May Be Disappointed

The Real Reason Netflix Stock Tanked

How Your Sales Force Can Fight for Maximum Profit

Netflix: One of the Biggest Pricing Blunders in Business History

How New Payment Options Can Drive Revenue

For the U.S. Post Office, One Price for All Isn't Working Out So Well

Why Coca-Cola Should Raise Prices

Rock Stars & Sports Teams: Here's How to Set the Right Prices

Should You Offer Different Prices for Cash or Credit?

Flash Sales: The Key to Selling in a Recessionary Economy?

Santa Monica: Surf, Sand, Rent Control, and Whitey Bulger

Value: It's Ever Changing and in the Eye of the Beholder

What is the Value of Green?

When in Rome...Should Caesars Palace Charge Resort Fees?

How to Play Marco Polo When Setting Prices

How Do You Top All You Can Eat (or Use)? Offer MORE!

Apply Airline Pricing to Restaurants? I Advocate It!

Let Us Now Praise Scalpers

Eric Clapton and Value

Are Buy Backs the Next Extended Warranties?

Warren Buffett: You and I Don't See Eye to Eye

Companies Must Learn to Brag

Who Can Reduce Lindsay Lohan's Jail Time? A Pricing Strategist...of course!

How to Raise Prices: Lessons from Radiohead and Panera Bread

Ditch the Discounts

The Pricing Strategy that Can Save Brick & Mortar Stores

Kudos, Lottery Ticket-Cashers, Sharing Value & Warren Buffett

The Gray Market: Good or Bad for Consumers?

Groupon: Is Google Making a $6 Billion Mistake?

Reap Higher Profits by Inciting a Buying Frenzy

Price Uniformity = Rookie Pricing Mistake

How a Pricing Expert Negotiates Cheap Tickets

Apple TV: Apple Wins, Networks Lose

New Airline Fees are GREAT for Customers

Grow Your Business by Mastering The Art of Discounting

Whip Deflation Now

Ford's Secret Profit Weapon - Better Pricing

Inaugural Article

Pricing...You are a Television Star Baby!

Kindle, Nook Price Cuts: It's Official - eBooks are the Future of Publishing

Hey Delta Airlines: Want to Earn $200 Million in New Annual Profits? Read this Blog!

9 Tips to Better Non-Profit Pricing: Start Generating New Mission Funds and Serving More Customers Tomorrow Morning

How About 'Both' Instead of 'Either/Or'

Hollywood Studios Revamp Their Pricing Strategy

Peak/Off-Peak Pricing at Restaurants

Do Discounts Really Promote Repeat Business?

The Wacky World of Airline Pricing

Interesting Pricing at a Fenway Park Bar: "A" for Effort

The 1% Windfall - Now Available at Bookstores

A New Pricing Plan to Lure Dormant Customers

Pricing for Profits and Growth in an Economic Upswing

The Role of Price in Love

Use Early Bird Specials to Motivate and Profit From Your Customers

A New Perspective on E-Book Pricing

Pricing is Really About Focusing on Customers' Next Best Alternatives

Happy Holidays

McDonald’s Push for Low Price Growth

Seeking New Profits and Growth? Offer a New Pricing Plan

If Warren Buffett Needs to Review His Prices, You Probably Do Too

Pricing Lessons From Thanksgiving Pies

On Black Friday, Welcome Back Customers With Steep Discounts

Brazil’s National Pricing Plan: All You Can Eat

Why High Profit Margins Don't Prove Smart Pricing

The Book Publishers’ Prisoner’s Dilemma

The New “It” Holiday Season Pricing Strategy: Loss Leaders With a Twist

The Great Trailing Digits Conspiracy

Pricing is the Key Plot of a Hollywood Movie Starring an

Guarantee a Profit from Your Loss Leaders: Lessons from Chinatown

Are Dollar Vending Machines Killing the Studio DVD Cash Cow?

What are Consumers Craving in this Economic Climate? An Extended Warranty… of course!

Starbucks’ New Pricing Strategy: The Beginning of the End?

How are GM and JetBlue Attracting New Customers? A New Pricing Plan…of Course

Why is Lobster Cheaper than Dining at McDonald's?

A Few of My Favorite Blogs from the Past

$9.99 E-book Prices are Win-Win for Both Publishers and Readers

Customers are like elephants…

Michael Jackson’s Concert Promoter Understands Value

White Customers Pay More Than Asians for Fish

Dynamic Pricing is the Right Concert Ticket Pricing Strategy for Today

Discovery Channel’s “Deadliest Catch” and Pricing

Pricing Can Save GM Quickly and Efficiently

iTunes New Pricing: Windfall Profits from Capturing Value

Prospering in a Recession: Capitalize on Trading-Up and Trading-Down Behavior

Can Resale Price Maintenance Save the Book Industry?

Five Steps to Pricing Redemption for the New York Yankees

Attention Universities: Be Honest About Your Pricing and Everyone Wins

iTunes’ New Pricing Strategy: A Nice Start But…Room for Improvement

“How am I Doing?” How to Measure the Success of Your Pricing Initiatives

Want to Thrive in this Economy? Listen to Your Customers…

Want to Resuscitate the Banking System? Focus on Price…

What Business Strategy is Starbucks Counting on to Regain its Mojo? Pricing...of Course

New Book Update

The Annual Valentine's Day Blog

Pricing Conundrum: Do Smaller Cities Deserve the Same Quality of Medical Care as Bigger Cities?

Want to Go to DC for the Inauguration, Be Prepared to Pay $1,000 a Night with a 4 Night Minimum

Apple iTunes' New Pricing Strategy: A Nice Start, but...

What's Your Little Cash Cow?

Happy New Year

Cannibalization: The Scrooge of Pricing Strategy

Discounting is the Name of the Game

How to Offer a Volume Discount

Why is Deflation a Bad Thing?

The Number 1 "No No" in Pricing...

Want a Discount? Pay Upfront...

Want a Great Holiday Season? Help Your Customers…

Dear Delta Airlines...

Discount with Grace

What's Going to Be a Key to the $700 Billion Bailout? Pricing...Of Course

What's Responsible for the Gas Shortage in Atlanta...Georgia's Anti-Gouging Laws.

Some Insurance Executives Aren't Sleeping Well - The Sequel

The World's Stock Markets are Taking a Beating, Yet Damien Hirst Auction Nets Over $198 Million

Book Publishers...It's Time to Adopt the NetFlix Pricing Model

The Key to Pricing in Today's Recessionary/Inflationary Environment: Offer New Choices

So…How Much are You Willing to Pay to Dance the Night Away at the World’s Largest Disco Party?

Memo to Myself: Don't Discuss Pricing in Social Settings

Congestion Pricing: So What Do You Think?

Price of a Soda on US Airways: $2 if You are Nice, FREE if You aren't...

Memo to the Big Three Automakers: Don't Abandon Leasing, Just Focus on Setting the Right Prices

$20,000 = The RIGHT to Purchase New York Giants Season Tickets

The Tao to Bigger Profits...Offer an Insurance Plan

Happy Fourth of July! Please Check Out a Few of My Favorite Blogs

The "Secret" Cash Cow for Gas Stations...89 Octane

Want to Solve Congestion Problems? It's All About Pricing My Friends...

Is “Free” the Future of Business…

Well…Actually Illinois’ and Indiana’s 2000 Gas Tax Holiday Lowered Prices at the Pump

Is a Gas Tax Holiday Really Going to Lower Prices at the Pump?

What's Causing Washington DC Cab Drivers to Protest and Strike? A New Pricing Plan...of course!

The New Way to Think About Price and Market Share

Empirical Evidence: A Beautiful Woman Can Affect Men's Pricing Decisions

New Pricing Book!

Guest Editorial: Gas Prices are Unfairly High! (Or Maybe Unfairly Low?)

It’s Opening Day at Fenway Park for the Boston Red Sox…

What Do Prices for Rock Concerts and Initial Public Offerings Have in Common?

PricingStew: Pricing Stories in Today's News

A Crash Course in Inflation

Want to Save a "Bundle" on a Last Minute Spring Break Vacation? Read This Blog.

Should Medical Doctors Be Able to Raise Their Prices?

Want to Buy a Multi-Day Pass at Disney World? Be Prepared to be Fingerprinted...

Valentines Day Rose Prices...the Best Value of the Year?

4 Pricing Strategies to Prosper in a Recessionary Environment

Should the NFL Raise Superbowl Ticket Prices?

The Rumble in the Coffee Drink Jungle

Our Pavlovian Response to High Prices...Pleasure!

0 or 9 Pricing Endings: What Sellers Are Secretly Trying to Tell You

Is a "60 - 80 cent" Discount Going to Stifle Starbucks' Growth?

Happy New Year...New Pricing Book

Does Paying Experts on Commission Lead to Flawed Diagnoses?

Black Friday...Blue Light Holiday Season

Starbucks...Offering Early Bird Specials Are the Key to Growth

Allow Customers to Cut in Line...Boost Profits by 10%

$40,000 and Your Kid Can Go to the University of Their Choice

Citigroup: Bundling is the Key to Your Future Prosperity

The Federal Reserve Tries to Solve the Hannah Montana Ticket Pricing Challenge

A Dream for Red Sox Fans, A Nightmare for Jordan’s Furniture's Insurance Company

Why are There So Many Different Types of Cereals?

So…Why Do You Tip?

Does Advertising Increase or Decrease Retail Prices?

Intense Competition...Healthy For Your Bottom Line?

Bruce Springsteen...We Need to Talk About Your Pricing

How Much is Radiohead's New CD? Whatever Price You Want to Pay!

Are Price Matching Guarantees Good for Consumers?

The Rose Pricing Strategy of Florists and Discounters

The New Pricing Strategy for Online Media: FREE

Some Insurance Executives are Not Sleeping Very Well These Days

Blue Ocean Pricing Strategy

Dear FTC: Are You Sure This Remedy is Going to Lower Prices?

Apple's iPhone Price Cut: The Discount Heard Around the World

How Profitable is Bundling? Lessons From the Rock Concert Industry

What’s Causing the Riff Between NBC and Apple? Price…of course!

Recommended Reading: “Pricing Tactics, Strategies, and Outcomes”

The Strategy of Pricing at Franchise and Corporate Owned McDonald's Restaurants

The Federal Reserve is Making a Mistake

What Exactly Does Ben Bernake & "The Fed" Do?

Start Profiting From Your Off Season

What's the Value of the "The Beach Boys" Brand

Recommended Reading: "The Economic Naturalist"

Why Shouldn't Universities Set Prices Based On the Value of Their Degrees?

Thanks to Pricing...A Surprise Profit at Ford

How Much Money to See the Mona Lisa: The Pricing Debate at Museums

Want to Save a Bundle on Hotels? Read this Blog

Dow 15,000? Sure, But Companies First Need to Fine Tune Their Pricing Strategy

Will “Harry Potter” Retail Prices Kill the Independent Bookstore?

Abra Cadabra: How Harry Potter's Retail Profits Disappeared into Thin Air

Minimum Price Laws...Good for Consumers

Universal Music Group v. Steve Jobs: the Battle Over Price Has Started!

Gone Snorkelin'…Please Check Out Some of My Favorite Blogs From The Past

The Apple iPhone: A Great Value for the Price...

For Courtyard By Marriott...It's All About Value

The Pricing eMail Inbox

Is it Wise For Sports Teams to Profit from the Ticket Scalping Market?

Memo to Apple: The iPhone is a Hit...It's Time to RAISE Your Price!

Want to Learn More About One of the Best Articles in the History of Economics? Read this Blog

The Retail Price Whisperer: Breaking the Secret Code of Price Tags

A ½ Pepperoni, ½ Mushroom Pizza: Why Do Some Pizzerias Charge You For 2 Toppings and Others For Only 1?

Want to Graduate from Harvard Business School at About 1/3 the Price and Without Submitting Your College Grades...Read This Blog

A Juicy Pricing Scandal at Best Buy

Diamonds Are Forever...and Quite Profitable Thanks to the De Beers Cartel

Want to Save a Bundle on Airline Tickets? Read this Blog

Skyrocketing Gas Prices at the Pump...A Confluence of Events or a Price Gouging Conspiracy?

Value Pricing is Good...But These Two Ideas Will Make Your Pricing Strategy Great

Want the Lowest Prices…Check Out the Internet!

Shakespeare on Pricing: To Offer One Bundled Price or Break Out Charges Separately, That is the Question...

Fried Chicken + Tying + Antitrust = TROUBLE

Want to Start a New Airline? Lower Your as Low as $10 a Flight

Hewlett-Packard: Nice Job of Pricing Your New High-End Copiers

When is Old Really Old (Low Price) and When is Old Really Vintage (Higher Price)?

Pricing Lessons From the Pet Food Recall: It's All About Versioning

Can the Convenience of “One Stop Billing” Bungle Your Bundle?

Bad News...It's Going to Cost A Lot More Than a Few Quarters to Park Downtown

Why Is Ticket Scalping Illegal?

Why Are All Songs on Apple's iTunes Priced at 99 Cents?

The Key to Solving the War in Afghanistan...the Right Price Strategy

Lawyers: Here's a Pricing Strategy that Will Better Satisfy Current Clients, Attract New Clients, and Make You More Money...Interested?

Why Do I Have to Buy Extended Cable to Get HBO?

The Psychology of Pricing

How Much Does Putting Those Little Price Tags on Grocery Items Really Cost?

Competition...It Can Really Depress Your Prices

Why Should Wi-Fi Be Free?

Answering the Age Old Economics Question...Why is Popcorn So Expensive at Movie Theaters

What's Going to Stand in the Way of the Sirius & XM Satellite Merger? You Guessed it...Price

The Home Seller's Prisoner's Dilemma...Why the Housing Market is Destined to Crash

How Do Restaurant Buffets Make Money?

Guess What...You Don’t Have as Much Control Over Your Product’s Value as You Think You Do…

Updates from Blogs of the Past: Valentine's Day, Flat Screen Televisions, Kodak’s Disruptive Pricing, and Pizza for Pesos.

What's Wrong With $2,000 a Pound for Valentines Day Chocolate?!?! Value is in the Eye of the Beholder...

The REAL Reason to Use the Razor/Razor Blade Price Strategy

Kodak: I Apologize For My Pessimism, Your New Pricing Strategy Will Definitely Shake Up The Market

Men Are From Mars, Women are From Venus…Guys, I’m Going to Save You a Bundle on Valentines Day!

Why are Tickets to See Robin Williams in Concert More Expensive than Jerry Seinfeld Tickets?

Bob Seger...I Loved Your Concert and Learned From Your Pricing Strategy!

Momofuko Ando (Inventor of Ramen Noodles) R.I.P. - Your "10 for $2" Pricing Strategy Will Live Forever!

Insuring Your Airline Ticket Price Will Not Rise: An Attractive Idea, But the Devil is in the Details.

$2.6 million for a 30 Second Super Bowl Advertisement…The Best Bargain in Marketing!

Pizza for Pesos: A Good Segment Based Pricing Strategy...Minus the Death Threats of Course

How does Kodak Plan to Enter the Crowded Inkjet Printer Market? With a Price Cut of Course!

OK...So When Should You Offer a Mixed Bundling Price Strategy?

Interested in Mixed Bundling? I Think You Are Being Misled By the Experts!

It’s Hard for Me to Say This, But Sometimes It Isn’t All About Pricing!

Start Standing Up and Profit from the Value You Create!

Yes, You Can Start Uncovering Your Hidden Profits Today: Here’s An Example

Abbott Laboratories: You Definitely Understand the Value Decoder

Reader Question: Rafi, Can You Please Elaborate on the Value Decoder?

A Memo to TiVo: Please! Please! Please! …Use the Value Decoder

Reader Question: What Pricing Strategy Should a Retailer Adopt…EDLP or Hi-Lo?

I’ve Said It Before and I’ll Say it Again: A New Pricing Strategy Can Generate Growth By “Activating” Dormant Customers

Holiday Turkeys, Correlated Product Demand, and Chinatown Twin Lobster Deals

Best Buy, Circuit City…Wal-Mart is Moving Your Cheese

Long lines, Customers With Open Wallets: Sony Should Have Raised the Price of the PlayStation 3 Right? Maybe Not…

Lower Prices, Flat Sales Growth…What’s Going On at Wal-Mart?

Razor-Razor Blades, PlayStation 3-Game Cartridges, CDs-Rock Concerts: Pricing Products with Correlated Demands

OK, I’ll Say it Again….Hey Warren Buffett: Here’s a Simple Pricing Idea That Will Make You Millions in Additional Profits

Bundling Caution: It May Be More Complex Than It Appears

COSTCO: Cost Plus or Value Pricing?

I Love Going to See The Who Live in Concert…at a Discount of Course!

Hey Warren Buffett: Here's a Simple Pricing Idea That Will Make You Millions in Additional Profits

Can You Really Start Uncovering Your Hidden Profits Today Through Better Pricing?

It's All About Value

You are Entitled to Price for Profits and Growth