Browse Article Archives
Stop Blaming Ticketmaster for High Prices
Pricing: A Surprising Super Power
New Harvard Business Review Magazine Article: Expand Your Pricing Paradigm
Pricing Lesson from Bruce Springsteen
Should You Raise Prices This Summer?
What B2B Companies Get Wrong About Volume Discounts
Pricing Strategy for Uncertain Times
Restaurants Must Lower Prices to Survive
What I Learned from One of the World’s Foremost Product Pricing Expert
If Hollywood is So Creative, Why are Streaming Services Pricing Plans So Boring?
Resort Fees – and other Bait & Surcharge Schemes – Should be Banned
Netflix's Price Increase Should Concern Investors
Good-Better-Best Feature Article in Sept/Oct Harvard Business Review Magazine
Is Price Profiling the Future of Web Retail?
The Psychology Behind the iPhone X’s $999 Price
Social Media is Pushing Down Prices of Essential Products During Natural Disasters
Now Available: The Art of Pricing – New Edition
The Root Cause of the United Airlines Incident is a Govt Pricing Regulation
The Upside of No-Frills Pricing
How Retailers Should Think About Online vs. In-Store Pricing
Retailers’ Holiday Strategy Doesn’t Have to be “Discount Everything”
How a Pricing Expert Gets the Best Deal on Hotels
Amazon's New "In Jeff We Trust" Pricing Strategy
Wall Street Journal Op-Ed: The Trick to Taking on Ticket-Buying Bots
Interesting in Seeing Hamilton? It's Going to Cost You...
Uber's New "Tony Soprano-Like" Tipping Policy
Wall Street Journal Op Ed: Budget Fliers Should Love Airline Fees
HBR Digital Article: Are You Really Getting a Discount or Is It Just a Pricing Trick?
Cheap Drugs from Canada Won’t Reduce U.S. Drug Prices
You Can Charge Women More, but Should You?
What America's Best BBQ Joint Can Teach You About Pricing
How Wal-Mart Can Compete Online
Bed Bath & Beyond's Persistent Coupons and the Return of Thrifty Consumers
Why Apple’s New iPhone Upgrade Plan is Driving Growth
It's Time to Rein in Exorbitant Pharmaceutical Prices
Whole Foods Needs a More Consistent Pricing Message
The Problem with Jet.com's Pricing Model
The Logic Behind Amazon's Prime Day
Of Course Disney Should Use Surge Pricing at Its Theme Parks
The Apple Watch's Big Pricing Problem
Price-Sensitive Customers Will Tolerate Uncertainty
The Taxi Industry Can Innovate, Too
Falling Prices Don't Make OPEC Irrelevant
Why It's Fair to Save a Parking Spot...For a Price
Regulation is Hurting Cabs and Helping Uber
Adding Fees that Customers Won't Hate
Whole Foods Market Needs More Than Price Tinkering
The Art of Raising Prices: Lessons from Amazon Prime
Why Uber Needs Clearer Pricing
T-Mobile Hasn't Incited a Price War...Yet
Uber's Price Gouging is the Future of Business
How Black Friday Lost Its Mojo
Southwest May Start Charging for Baggage, and that's a Good Thing
Red Sox Game 6: The Highest Ticket Prices Ever for a World Series
When It's Wise to Offer Volume Discounts
Stop Being Fooled by List Prices
Apple's iPhone Pricing Strategy: Good, Not Great
John McCain's A La Carte Cable TV Bill is Anti-Capitalist
The Problem with Price Gouging Laws
Microsoft Blew It on the Price of Xbox One
Brick and Mortars (Still) Can't Beat the Web on Price
Ain't Too Proud to Beg: Pricing Lessons from the Rolling Stones
Solving the $100,000 Cancer Drug Problem
With Ron Johnson Out, What Should J.C. Penney Do Now?
Why Baseball Seats Should Be Priced Like Airline Tickets
Restaurant Week as a Crash Course in Discounting
After a Blizzard, What's the Fair Price for a Shovel?
Why Good-Better-Best Prices Are So Effective
Is Target's Price Matching Policy a Mistake?
Included in the HBR's 33 Blog Posts You Should Read Before 2013 List
Why Online Retailers' New Pricing Strategy Will Backfire
Why Rebates Encourage Tax Evasion
Why Price Match Guarantees Can Be Bad for Consumers
The Logic Behind E-Tailers' Mercurial Pricing
In Search of the Ideal Groupon Discount
How to Find Out What Customers Will Pay
Pricing Lessons from New England's Lobster Glut
Should Internet Retailers Discriminate Against Customers?
Use Pricing Strategy to Boost Sales
Loyalty Programs Can be Bad for Business
J.C. Penney: Ditch the Risky Pricing Strategy
Lessons from a New York City Pizza Price War
Can One Bank's Leasing Program Boost the Economy?
Why Consumer Reports is Wrong About Extended Warranties
Should Cinemas Raise Prices for Oscar-Winning Movies?
Don't Let Customers Freak Out Over Price Increases
Understanding J.C. Penney's Risky New Pricing Strategy
Are Publishers Becoming Too Greedy With Their Ebook Prices?
How Price Can Help You Succeed with Your New Year's Resolution
Amazon's Price Comparison App: Smart Business or Predatory?
Black Friday 2011 - Advantage Retailers
Why Investors Who Bought Groupon's IPO May Be Disappointed
The Real Reason Netflix Stock Tanked
How Your Sales Force Can Fight for Maximum Profit
Netflix: One of the Biggest Pricing Blunders in Business History
How New Payment Options Can Drive Revenue
For the U.S. Post Office, One Price for All Isn't Working Out So Well
Why Coca-Cola Should Raise Prices
Rock Stars & Sports Teams: Here's How to Set the Right Prices
Should You Offer Different Prices for Cash or Credit?
Flash Sales: The Key to Selling in a Recessionary Economy?
Santa Monica: Surf, Sand, Rent Control, and Whitey Bulger
Value: It's Ever Changing and in the Eye of the Beholder
When in Rome...Should Caesars Palace Charge Resort Fees?
How to Play Marco Polo When Setting Prices
How Do You Top All You Can Eat (or Use)? Offer MORE!
Apply Airline Pricing to Restaurants? I Advocate It!
Are Buy Backs the Next Extended Warranties?
Warren Buffett: You and I Don't See Eye to Eye
Who Can Reduce Lindsay Lohan's Jail Time? A Pricing Strategist...of course!
How to Raise Prices: Lessons from Radiohead and Panera Bread
The Pricing Strategy that Can Save Brick & Mortar Stores
Kudos, Lottery Ticket-Cashers, Sharing Value & Warren Buffett
The Gray Market: Good or Bad for Consumers?
Groupon: Is Google Making a $6 Billion Mistake?
Reap Higher Profits by Inciting a Buying Frenzy
Price Uniformity = Rookie Pricing Mistake
How a Pricing Expert Negotiates Cheap Tickets
Apple TV: Apple Wins, Networks Lose
New Airline Fees are GREAT for Customers
Grow Your Business by Mastering The Art of Discounting
Ford's Secret Profit Weapon - Better Pricing
Inaugural thestreet.com Article
Pricing...You are a Television Star Baby!
Kindle, Nook Price Cuts: It's Official - eBooks are the Future of Publishing
Hey Delta Airlines: Want to Earn $200 Million in New Annual Profits? Read this Blog!
How About 'Both' Instead of 'Either/Or'
Hollywood Studios Revamp Their Pricing Strategy
Peak/Off-Peak Pricing at Restaurants
Do Discounts Really Promote Repeat Business?
The Wacky World of Airline Pricing
Interesting Pricing at a Fenway Park Bar: "A" for Effort
The 1% Windfall - Now Available at Bookstores
A New Pricing Plan to Lure Dormant Customers
Pricing for Profits and Growth in an Economic Upswing
Use Early Bird Specials to Motivate and Profit From Your Customers
A New Perspective on E-Book Pricing
Pricing is Really About Focusing on Customers' Next Best Alternatives
McDonald’s Push for Low Price Growth
Seeking New Profits and Growth? Offer a New Pricing Plan
If Warren Buffett Needs to Review His Prices, You Probably Do Too
Pricing Lessons From Thanksgiving Pies
On Black Friday, Welcome Back Customers With Steep Discounts
Brazil’s National Pricing Plan: All You Can Eat
Why High Profit Margins Don't Prove Smart Pricing
The Book Publishers’ Prisoner’s Dilemma
The New “It” Holiday Season Pricing Strategy: Loss Leaders With a Twist
The Great Trailing Digits Conspiracy
Pricing is the Key Plot of a Hollywood Movie Starring an
Guarantee a Profit from Your Loss Leaders: Lessons from Chinatown
Are Dollar Vending Machines Killing the Studio DVD Cash Cow?
What are Consumers Craving in this Economic Climate? An Extended Warranty… of course!
Starbucks’ New Pricing Strategy: The Beginning of the End?
How are GM and JetBlue Attracting New Customers? A New Pricing Plan…of Course
Why is Lobster Cheaper than Dining at McDonald's?
A Few of My Favorite Blogs from the Past
$9.99 E-book Prices are Win-Win for Both Publishers and Readers
Michael Jackson’s Concert Promoter Understands Value
White Customers Pay More Than Asians for Fish
Dynamic Pricing is the Right Concert Ticket Pricing Strategy for Today
Discovery Channel’s “Deadliest Catch” and Pricing
Pricing Can Save GM Quickly and Efficiently
iTunes New Pricing: Windfall Profits from Capturing Value
Prospering in a Recession: Capitalize on Trading-Up and Trading-Down Behavior
Can Resale Price Maintenance Save the Book Industry?
Five Steps to Pricing Redemption for the New York Yankees
Attention Universities: Be Honest About Your Pricing and Everyone Wins
iTunes’ New Pricing Strategy: A Nice Start But…Room for Improvement
“How am I Doing?” How to Measure the Success of Your Pricing Initiatives
Want to Thrive in this Economy? Listen to Your Customers…
Want to Resuscitate the Banking System? Focus on Price…
What Business Strategy is Starbucks Counting on to Regain its Mojo? Pricing...of Course
The Annual Valentine's Day Blog
Pricing Conundrum: Do Smaller Cities Deserve the Same Quality of Medical Care as Bigger Cities?
Want to Go to DC for the Inauguration, Be Prepared to Pay $1,000 a Night with a 4 Night Minimum
Apple iTunes' New Pricing Strategy: A Nice Start, but...
Cannibalization: The Scrooge of Pricing Strategy
Discounting is the Name of the Game
How to Offer a Volume Discount
The Number 1 "No No" in Pricing...
Want a Discount? Pay Upfront...
Want a Great Holiday Season? Help Your Customers…
What's Going to Be a Key to the $700 Billion Bailout? Pricing...Of Course
What's Responsible for the Gas Shortage in Atlanta...Georgia's Anti-Gouging Laws.
Some Insurance Executives Aren't Sleeping Well - The Sequel
The World's Stock Markets are Taking a Beating, Yet Damien Hirst Auction Nets Over $198 Million
Book Publishers...It's Time to Adopt the NetFlix Pricing Model
The Key to Pricing in Today's Recessionary/Inflationary Environment: Offer New Choices
So…How Much are You Willing to Pay to Dance the Night Away at the World’s Largest Disco Party?
Memo to Myself: Don't Discuss Pricing in Social Settings
Congestion Pricing: So What Do You Think?
Price of a Soda on US Airways: $2 if You are Nice, FREE if You aren't...
Memo to the Big Three Automakers: Don't Abandon Leasing, Just Focus on Setting the Right Prices
$20,000 = The RIGHT to Purchase New York Giants Season Tickets
The Tao to Bigger Profits...Offer an Insurance Plan
Happy Fourth of July! Please Check Out a Few of My Favorite Blogs
The "Secret" Cash Cow for Gas Stations...89 Octane
Want to Solve Congestion Problems? It's All About Pricing My Friends...
Is “Free” the Future of Business…
Well…Actually Illinois’ and Indiana’s 2000 Gas Tax Holiday Lowered Prices at the Pump
Is a Gas Tax Holiday Really Going to Lower Prices at the Pump?
What's Causing Washington DC Cab Drivers to Protest and Strike? A New Pricing Plan...of course!
The New Way to Think About Price and Market Share
Empirical Evidence: A Beautiful Woman Can Affect Men's Pricing Decisions
Guest Editorial: Gas Prices are Unfairly High! (Or Maybe Unfairly Low?)
It’s Opening Day at Fenway Park for the Boston Red Sox…
What Do Prices for Rock Concerts and Initial Public Offerings Have in Common?
PricingStew: Pricing Stories in Today's News
Want to Save a "Bundle" on a Last Minute Spring Break Vacation? Read This Blog.
Should Medical Doctors Be Able to Raise Their Prices?
Want to Buy a Multi-Day Pass at Disney World? Be Prepared to be Fingerprinted...
Valentines Day Rose Prices...the Best Value of the Year?
4 Pricing Strategies to Prosper in a Recessionary Environment
Should the NFL Raise Superbowl Ticket Prices?
The Rumble in the Coffee Drink Jungle
Our Pavlovian Response to High Prices...Pleasure!
0 or 9 Pricing Endings: What Sellers Are Secretly Trying to Tell You
Is a "60 - 80 cent" Discount Going to Stifle Starbucks' Growth?
Happy New Year...New Pricing Book
Does Paying Experts on Commission Lead to Flawed Diagnoses?
Black Friday...Blue Light Holiday Season
Starbucks...Offering Early Bird Specials Are the Key to Growth
Allow Customers to Cut in Line...Boost Profits by 10%
$40,000 and Your Kid Can Go to the University of Their Choice
Citigroup: Bundling is the Key to Your Future Prosperity
The Federal Reserve Tries to Solve the Hannah Montana Ticket Pricing Challenge
A Dream for Red Sox Fans, A Nightmare for Jordan’s Furniture's Insurance Company
Why are There So Many Different Types of Cereals?
Does Advertising Increase or Decrease Retail Prices?
Intense Competition...Healthy For Your Bottom Line?
Bruce Springsteen...We Need to Talk About Your Pricing
How Much is Radiohead's New CD? Whatever Price You Want to Pay!
Are Price Matching Guarantees Good for Consumers?
The Rose Pricing Strategy of Florists and Discounters
The New Pricing Strategy for Online Media: FREE
Some Insurance Executives are Not Sleeping Very Well These Days
Dear FTC: Are You Sure This Remedy is Going to Lower Prices?
Apple's iPhone Price Cut: The Discount Heard Around the World
How Profitable is Bundling? Lessons From the Rock Concert Industry
What’s Causing the Riff Between NBC and Apple? Price…of course!
Recommended Reading: “Pricing Tactics, Strategies, and Outcomes”
The Strategy of Pricing at Franchise and Corporate Owned McDonald's Restaurants
The Federal Reserve is Making a Mistake
What Exactly Does Ben Bernake & "The Fed" Do?
Start Profiting From Your Off Season
What's the Value of the "The Beach Boys" Brand
Recommended Reading: "The Economic Naturalist"
Why Shouldn't Universities Set Prices Based On the Value of Their Degrees?
Thanks to Pricing...A Surprise Profit at Ford
How Much Money to See the Mona Lisa: The Pricing Debate at Museums
Want to Save a Bundle on Hotels? Read this Blog
Dow 15,000? Sure, But Companies First Need to Fine Tune Their Pricing Strategy
Will “Harry Potter” Retail Prices Kill the Independent Bookstore?
Abra Cadabra: How Harry Potter's Retail Profits Disappeared into Thin Air
Minimum Price Laws...Good for Consumers
Universal Music Group v. Steve Jobs: the Battle Over Price Has Started!
Gone Snorkelin'…Please Check Out Some of My Favorite Blogs From The Past
The Apple iPhone: A Great Value for the Price...
For Courtyard By Marriott...It's All About Value
Is it Wise For Sports Teams to Profit from the Ticket Scalping Market?
Memo to Apple: The iPhone is a Hit...It's Time to RAISE Your Price!
Want to Learn More About One of the Best Articles in the History of Economics? Read this Blog
The Retail Price Whisperer: Breaking the Secret Code of Price Tags
A Juicy Pricing Scandal at Best Buy
Diamonds Are Forever...and Quite Profitable Thanks to the De Beers Cartel
Want to Save a Bundle on Airline Tickets? Read this Blog
Skyrocketing Gas Prices at the Pump...A Confluence of Events or a Price Gouging Conspiracy?
Value Pricing is Good...But These Two Ideas Will Make Your Pricing Strategy Great
Want the Lowest Prices…Check Out the Internet!
Fried Chicken + Tying + Antitrust = TROUBLE
Want to Start a New Airline? Lower Your Price...to as Low as $10 a Flight
Hewlett-Packard: Nice Job of Pricing Your New High-End Copiers
When is Old Really Old (Low Price) and When is Old Really Vintage (Higher Price)?
Pricing Lessons From the Pet Food Recall: It's All About Versioning
Can the Convenience of “One Stop Billing” Bungle Your Bundle?
Bad News...It's Going to Cost A Lot More Than a Few Quarters to Park Downtown
Why Is Ticket Scalping Illegal?
Why Are All Songs on Apple's iTunes Priced at 99 Cents?
The Key to Solving the War in Afghanistan...the Right Price Strategy
Why Do I Have to Buy Extended Cable to Get HBO?
How Much Does Putting Those Little Price Tags on Grocery Items Really Cost?
Competition...It Can Really Depress Your Prices
Answering the Age Old Economics Question...Why is Popcorn So Expensive at Movie Theaters
What's Going to Stand in the Way of the Sirius & XM Satellite Merger? You Guessed it...Price
The Home Seller's Prisoner's Dilemma...Why the Housing Market is Destined to Crash
How Do Restaurant Buffets Make Money?
Guess What...You Don’t Have as Much Control Over Your Product’s Value as You Think You Do…
The REAL Reason to Use the Razor/Razor Blade Price Strategy
Kodak: I Apologize For My Pessimism, Your New Pricing Strategy Will Definitely Shake Up The Market
Men Are From Mars, Women are From Venus…Guys, I’m Going to Save You a Bundle on Valentines Day!
Why are Tickets to See Robin Williams in Concert More Expensive than Jerry Seinfeld Tickets?
Bob Seger...I Loved Your Concert and Learned From Your Pricing Strategy!
$2.6 million for a 30 Second Super Bowl Advertisement…The Best Bargain in Marketing!
Pizza for Pesos: A Good Segment Based Pricing Strategy...Minus the Death Threats of Course
How does Kodak Plan to Enter the Crowded Inkjet Printer Market? With a Price Cut of Course!
OK...So When Should You Offer a Mixed Bundling Price Strategy?
Interested in Mixed Bundling? I Think You Are Being Misled By the Experts!
It’s Hard for Me to Say This, But Sometimes It Isn’t All About Pricing!
Start Standing Up and Profit from the Value You Create!
Yes, You Can Start Uncovering Your Hidden Profits Today: Here’s An Example
Abbott Laboratories: You Definitely Understand the Value Decoder
Reader Question: Rafi, Can You Please Elaborate on the Value Decoder?
A Memo to TiVo: Please! Please! Please! …Use the Value Decoder
Reader Question: What Pricing Strategy Should a Retailer Adopt…EDLP or Hi-Lo?
Holiday Turkeys, Correlated Product Demand, and Chinatown Twin Lobster Deals
Best Buy, Circuit City…Wal-Mart is Moving Your Cheese
Lower Prices, Flat Sales Growth…What’s Going On at Wal-Mart?
Bundling Caution: It May Be More Complex Than It Appears
COSTCO: Cost Plus or Value Pricing?
I Love Going to See The Who Live in Concert…at a Discount of Course!
Hey Warren Buffett: Here's a Simple Pricing Idea That Will Make You Millions in Additional Profits
Can You Really Start Uncovering Your Hidden Profits Today Through Better Pricing?
