Rafi Mohammed

A New Pricing Plan to Lure Dormant Customers

Posted on March 3th, 2010 (0 Comments)

This week I am pleased to share with you an adaptation article from my new pricing strategy book, The 1% Windfall: How Successful Companies Use Price to Profit and Grow (now available for pre-sale), that I wrote for BusinessWeek.com. This article reveals how simply offering a new pricing plan can generate blockbuster growth.

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