New Harvard Business Review Magazine Article: Expand Your Pricing Paradigm

Posted on January 11th, 2023 (0 Comments)

Happy New Year Friends!

I am pleased to share my new feature article that is in the January/February 2023 Harvard Business Review Magazine. The article is titled Expand Your Pricing Paradigm (click for web version).

This article focuses on a key concept that I love: using a new pricing strategy to activate “dormant” customers.

As always, thank you for reading!