Netflix: One of the Biggest Pricing Blunders in Business History

Posted on September 30th, 2011 (0 Comments)

Netflix, my friends, you are in a real jam. A 20 – 60% price increase has resulted in a 55% drop in your stock price and now you expect a million fewer customers than you had pledged to the street.

Please check out my article on CNBC’s website which discusses what Netflix should do tomorrow as well as the bigger pricing challenge that it faces as it becomes a digital content provider. As always, your comments will be most appreciated.