Rafi Mohammed

Interesting in Seeing Hamilton? It's Going to Cost You...

Posted on June 24th, 2016 (0 Comments)

There’s a buying frenzy for tickets for the Broadway smash hit “Hamilton.” The musical about founding father Alexander Hamilton has won a bevy of accolades including 11 Tony Awards, a Pulitzer Prize, and a Grammy. As a result, tickets instantly sell out and scalpers are in heaven.

To earn higher profits, the producers of “Hamilton” recently raised ticket prices across the board, with the top ticket price jumping to a record-breaking $849. Despite the price boost, tickets sold out instantly and asking prices for tickets on the resale market are often $3,000 - $4,000. I argue “Hamilton” should have been more creative by employing dynamic pricing – consumers are beginning to accept market-based pricing.

Please check out my latest piece for the Harvard Business Review for further insights. 

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