Rafi Mohammed

Amazon's New "In Jeff We Trust" Pricing Strategy

Posted on July 13th, 2016 (0 Comments)

The New York Times recently reported that Amazon is eliminating mentioning list prices. In cases when list prices aren’t mentioned, the purchase price is only noted.

In my latest piece for the Harvard Business Review, I argue that this new strategy is a mistake. Amazon risks puncturing its fast rising stock and just as importantly, it missed an opportunity to showcase its competitive advantage of low costs. Please check it out – and thank you for reading. 

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