Good-Better-Best Feature Article in Sept/Oct Harvard Business Review Magazine

Posted on September 4th, 2018 (1 Comments)

I’m delighted to share that I have a feature article in the September/October Harvard Business Review Magazine which just hit the newsstands.

Of all of the close to 50 pricing strategies that I advocate, Good-Better-Best is the most popular and powerful in my arsenal. I think you’ll love the article – it details the multiple reasons why Good-Better-Best should be employed and provides a framework on how to implement the strategy.

The article can be accessed for free by clicking here. But my suggestion is to pick up the Harvard Business Review Magazine at your local newsstand or order the PDF. The HBR did a fantastic job of laying out the article and using creative graphics.

Thank you for reading!

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