If Hollywood is So Creative, Why are Streaming Services Pricing Plans So Boring?

Posted on November 12th, 2019 (0 Comments)

Streaming services are the big rage…got it! Here’s the problem – instead of aggregating and creating discounted bundles. Instead, each streaming services is selling “take it all or nothing” deals. Cobbling together a few services to watch favorite shows will be pricey.

Please check out my latest Harvard Business Review article that argues that streaming services need to put a little more thought into their pricing strategies and provide more affordable options.

As always, thank you for reading (blogs have been slow this year as I’m writing a new book).