Rafi Mohammed

If Hollywood is So Creative, Why are Streaming Services Pricing Plans So Boring?

Posted on November 12th, 2019 (0 Comments)

Streaming services are the big rage…got it! Here’s the problem – instead of aggregating and creating discounted bundles. Instead, each streaming services is selling “take it all or nothing” deals. Cobbling together a few services to watch favorite shows will be pricey.

Please check out my latest Harvard Business Review article that argues that streaming services need to put a little more thought into their pricing strategies and provide more affordable options.

As always, thank you for reading (blogs have been slow this year as I’m writing a new book).

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