Ditch the Discounts
It is the second week of the new year: the economy is showing signs of life, the stock market is approaching 12,000, and recent unemployment numbers are encouraging. Your company probably took a serious margin hit during the recession and now input costs are rising.
So here you are, sitting at your desk thinking, “Given this market environment, I need to revamp my pricing strategy…but what should I do?” Have I got the perfect article to help you price for profits and growth!
My article, “Ditch the Discounts: Smart Companies used adaptive pricing to ride out the recession. Now it’s time to reprice for recovery,” is the first article in the January/February 2010 print edition of the Harvard Business Review.
As I always advocate, there are good, better, and best options to access this article.
- Bronze: Click this link for the free version.
- Silver: Purchase the reprint for $4.50. The HBR does a brilliant job of presenting ideas: vivid colors and smart-looking callouts.
- Gold: Purchase the print magazine at your local bookstore or news media retailer. As always, this month’s magazine features cutting edge business ideas including a blockbuster article co-authored by Michael Porter, who is arguably the greatest business strategist ever.
Hope you enjoy “Ditch the Discounts” and my sincere appreciation for reading.
