Rafi Mohammed

Uber's New "Tony Soprano-Like" Tipping Policy

Posted on May 5th, 2016 (0 Comments)

Uber recently retreated from it’s no tipping policy. While the rideshare company still maintains tipping is not necessary, it now allows drivers to ask for as well as post signs that encourage voluntary gratuities.

While relaxing this policy is no big deal, the process that passengers provide a tip is problematic. Now, riders will have to fork over a tip before their driver rates them. The result? A Tony Soprano-like veiled threat, “Pay up or I’ll give you a low rating.”

Please check out my latest piece for the Harvard Business Review which reaffirms the importance of structuring a pricing strategy properly.

Also, if you’re so inclined, please check out our new enhanced consulting section – we offer many services to help companies price for profit and growth. 

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