Resort Fees – and other Bait & Surcharge Schemes – Should be Banned

Posted on February 26th, 2019 (0 Comments)

Tacking on hidden mandatory surcharges are becoming increasingly popular in pricing. I just realized that Sprint charges me an unadvertised (and inescapable) $5 administrative fee every month. Comcast is adding unadvertised “franchise fees” to my cable bill. And don’t get me started on restaurants that add a 3% “kitchen appreciation fee” as a line item to the check.

Please check out my latest article for the Harvard Business Review which posits that the only reason for these hidden mandatory surcharges is to deceive customers…and this practice should be banned.