Rafi Mohammed

How Black Friday Lost Its Mojo

Posted on December 4th, 2013 (0 Comments)

While Wall Street is in a funk about a sluggish Black Friday weekend – I say it’s too early to give up on a strong holiday season.

Please check out my latest piece for the Harvard Business Review which describes while Black Friday weekend sales will always be important, its relevance is diminishing and should be considered only one part of a retailer’s holiday season strategy.  

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