Rafi Mohammed

You Can Charge Women More, but Should You?

Posted on January 29th, 2016 (0 Comments)

One key “art” of pricing is finding segments that are willing to pay different prices (higher or lower) for your product and designing targeted strategies to “extract” their willingness to pay. And while the market encourages this creativity – which leads to higher profits and growth – the result is a specific gender, race, or income class systematically pays more than others.

The key question is whether this result – often unintentional – is in line with your company’s morale compass? Just because the market blesses a pricing strategy doesn’t mean it’s ethically right.

Please check out my latest piece for the Harvard Business Review which discusses the ethical implications of free market pricing. And as always, thank you for reading!

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