Ford's Secret Profit Weapon - Better Pricing

Posted on August 2nd, 2010 (0 Comments)

Ford's recent announcement that over half of the $2.1 billion in Q2 profits that it earned from vehicle production in North America came from better pricing initiatives. This story brought back great memories of my 2004 interview with Lloyd Hansen, Ford's VP of Revenue Management, for The Art of Pricing. It was a real honor to spend the afternoon in Detroit with someone who truly innovated pricing in the automobile industry. Please check out my latest article in thestreet.com that discusses Ford's past and present pricing practices.

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