Retailers’ Holiday Strategy Doesn’t Have to be “Discount Everything”

Posted on November 30th, 2016 (0 Comments)

With signs that the economy is improving (low unemployment, median income rising) – thus consumers have money in their pocket to spend on presents – it’s surprising that this holiday season, retailers have chosen to slug it out against each other on price. Really? You’d expect retailers to lighten up a bit and reap more margin?

Please check out my latest piece for the Harvard Business Review which details 4 strategies that help retailers avoid “price to price” competition, while better serving customers and reaping higher margins.