The Art of Pricing Book Cover
Profit and Grow Through Better Pricing
Rafi Mohammed

Rafi Mohammed is a pricing strategy consultant who helps companies earn the highest profit from their products and services. His pricing strategy book, The 1% Windfall, helps to solve the challenge that every company in the world faces: "What pricing strategy should I create for my products and services?"

Determine the Right Price for Your Product or Service

The key to better pricing is to think like your customers. The Value Decoder is a 6 step framework designed to help managers better understand the key determinants of - and how to set - the right price for their products and services.

The Art of Pricing Book Cover