Rafi Mohammed, Ph.D.

Thought Leadership and Consulting Excellence

Rafi Mohammed has been working on pricing issues for the last 21 years. He is the founder of Culture of Profit LLC, a Cambridge, Massachusetts-based company that consults with businesses to help develop and improve their pricing strategy. He also holds the title of Batten Fellow at the University of Virginia's Darden Graduate School of Business (in residence, Spring 2001). A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC, MSNBC, Fox Business News, and the Canadian Broadcast Corporation as an expert pricing commentator. He is a regular contributor on pricing issues to the Harvard Business Review and thestreet.com web sites.

Rafi is the author of The 1% Windfall: How Successful Companies Use Price to Profit and Grow (HarperCollins, March 2010), which provides a blueprint for managers to create a comprehensive pricing strategy. His first pricing strategy book, The Art of Pricing (Crown Business, October 2005), has been translated into seven foreign languages. His article on setting prices during an economic recovery titled "Ditch the Discounts" was published in the January/February 2011 print edition of the Harvard Business Review.

Rafi's doctoral dissertation focused on bundling, one of the most popular yet least understood pricing tactics. He developed a new theoretical bundling model and presented the first empirical test on the profitability of bundling using data from the rock concert industry. This research was published in the Rand Journal of Economics, a leading academic economics journal. Rafi has also worked on pricing issues at the FCC during the telecommunications deregulation and Monitor Group.

Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.).