The New York Times recently reported that Amazon is eliminating mentioning list prices. In cases when list prices aren’t mentioned, the purchase price is only noted.
In my latest piece for the Harvard Business Review, I argue that this new strategy is a mistake. Amazon risks puncturing its fast rising stock and just as importantly, it missed an opportunity to showcase its competitive advantage of low costs. Please check it out – and thank you for reading.
Posted on July 13th, 2016 (0 Comments)
If musicians, theater producers, and sports teams deliberately set-below market prices, whose responsibility is it to ensure that tickets are fairly distributed? The entity who sets the below-market price or tax payers?
Really? A buyer who pays for tickets should be jailed because they violated a seller’s purchasing rules?
For full insights – and reasons why this ticket bot bills make no sense – please check out my Op-Ed in Friday’s Wall Street Journal. The Journal has a paywall, so please consider subscribing or stopping by your local newsstand for the full article.
Posted on July 8th, 2016 (0 Comments)
There’s a buying frenzy for tickets for the Broadway smash hit “Hamilton.” The musical about founding father Alexander Hamilton has won a bevy of accolades including 11 Tony Awards, a Pulitzer Prize, and a Grammy. As a result, tickets instantly sell out and scalpers are in heaven.
To earn higher profits, the producers of “Hamilton” recently raised ticket prices across the board, with the top ticket price jumping to a record-breaking $849. Despite the price boost, tickets sold out instantly and asking prices for tickets on the resale market are often $3,000 - $4,000. I argue “Hamilton” should have been more creative by employing dynamic pricing – consumers are beginning to accept market-based pricing.
Please check out my latest piece for the Harvard Business Review for further insights.
Posted on June 24th, 2016 (0 Comments)