In The Art of Pricing, Rafi Mohammed, a leading
expert on pricing strategy, reveals:
The astonishing impact that small changes to a pricing strategy can have on the bottom line
How the right pricing strategy can boost profits and grow your customer base
Why the right way to think about pricing is as a series of easy-to-implement strategies that allow companies to serve and profit from the largest possible customer base
Why the art of pricing involves understanding and capitalizing on the simple fact that different customer segments are willing to pay different prices for the same product
Why an effective pricing strategy is not about price gouging but one that incorporates fairness into every important pricing decision
