Rafi Mohammed

Rafi Mohammed has been working on pricing issues for the last 20 years. Rafi is the founder of Culture of Profit LLC, a business consulting company based in Cambridge, Massachusetts that works with companies on their pricing strategy (both independently and in tandem with global management consulting company partners). He also holds the title of Batten Fellow at the University of Virginia’s Darden Graduate School of Business (in residence, Spring 2001). A frequent commentator on pricing issues to the print media, Rafi has also made prime time appearances on CNBC as an expert pricing commentator.

He is the author of The Art of Pricing (Crown Business, October 2005), which is the first managerially relevant book on pricing and has been translated into seven foreign languages. He is a co-author of Internet Marketing: Building Advantage in a Networked Economy (second edition – April 2003, McGraw-Hill/Irwin) which has been adopted by over 200 universities globally. Rafi is currently writing his follow-up pricing book that will be published by HarperCollins in 2009.

Rafi’s doctoral dissertation focused on bundling, one of the most popular yet least understood pricing tactics. He developed a new theoretical bundling model and presented the first empirical test on the profitability of bundling using data from the rock concert industry. This research was published in the Rand Journal of Economics, a leading academic economics journal. Rafi has also worked on pricing issues at the Federal Communications Commission during the telecommunications deregulation and Monitor Group.

Rafi was born in Milwaukee and raised in Cincinnati. He is an economics graduate of Boston University, the London School of Economics & Political Science, and Cornell University (Ph.D.).