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New Pricing Book:
March 16, 2010


August 2009

August 26th, 2009
Starbucks’ New Pricing Strategy: The Beginning of the End?

August 19th, 2009
How are GM and JetBlue Attracting New Customers? A New Pricing Plan…of Course

August 12th, 2009
Why is Lobster Cheaper than Dining at McDonald's?

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