Don’t Let Customers Freak Out Over Price Increases

Posted on February 17th, 2012 (0 Comments)

With the economy on the mend, chances are that you are thinking about raising your prices in 2012. This isn’t as easy as you may think. Keep in mind that a lot of price increases backfired in 2011 – Verizon, Bank of America, and Netflix to name a few.

Please check out my latest article for the Harvard Business Review for tips to create a successful strategy to increase prices for your company.

As always, your comments will be most appreciated!