Last week both United and American Airlines joined Delta in offering a discounted Basic Economy fare. So how much of a discount would it take for you to forego choosing your seats, boarding last (“Now boarding zone Z”), fees for checked & carry-on luggage, and giving up the ability to change flights?
It’s a challenge to see how a further degradation of airline service could be profitable and benefit customers. But yes, it’s true! Please check out my new digital article for the Harvard Business Review which discusses the benefits of rolling out a stripped down version of your products and services.